Positive Sides of Pay Per Click campaigns

 

Positive Sides of Pay Per Click campaigns

Pay-per-click search engine campaigns allow you to bid for ad placements with high competition keywords that is otherwise not possible with organic or SEO efforts, for any business. For example, suppose you are investment advisor group, and even long tail suggestions like topic-keywords such as "offshore investment advise",

Explore more with us: http://www.blisswebsolution.com/positive-sides-of-pay-per-click-campaigns/

Digital Marketing Services Company

 

SEO isn’t about search engine ranking alone. It includes periodic audits which will improve website quality by good maintenance.

You may get suggestions from spiders or bots, like broken HTML for specific page.

These factors will affect ranking in long run.
Following things are checked in standard SEO audit:

1.Webpage #TITLEs , they should include#keywords targeted for purpose of that page
2.URL length and reading friendliness
3.#H1_tags should be present in each page
4.H1 tag must contain main keyword of page
5.H2-H6 tags should be utilized, at least on few pages of site
6.Content should include #LSI ( Latent semantic indexing ) keywords
7.If your website is hosted in US or targeted to US clients, website should be designed such that disabled citizens can access it, according to section 508 by The US congress
8.#META tags should be statements instead core keywords
9.Abbreviations should be wrapped in tag to convey that to search engine
10.#IMG ALT-TITLE, file and folder names on web server should include keywords

You may install WEB DEVELOPER plug-in to check above things in website pages, it is free and allows you
to disable #CSS to see clean look of site.

To fix website or mobile app related complex problems, feel free to contact us at : http://www.blisswebsolution.com/

BUSINESS CANNOT AFFORD TO SPECULATE HUNDREDS OF DOLLARS TO EXECUTE KIND OF CAMPAIGN THAT IS BASED ON ASSUMPTIONS

Without quantifiable macro, micro, action and value metrics, Website Optimization is gambling.

Yes, if marketing goes without maths, #SEOremains guessing efforts.

Therefore first step should be to collect authentic stats and figures. 
Business cannot afford to speculate hundreds of dollars to execute kind of campaign that is based on assumptions.

So, what must be looked into for launching campaign for business growth ?

Answer: Powerful SEO metrics

Let us see few of them.
1. Unique visitors
2. Average time on site (ATOS) and length of visit
3. Pages per visit
4. PathLoss
5. Primary content consumption
6. Bounce rate
7. Conversion rates
8. ROI by campaign
9. ROI by keyword
10. Web Server Log Analysis

And much more

To know meaning of these metrics and important digital marketing concepts, keep updated with us every day.
For any SEO and PPC related small or big, one time ticket based task or campaign launching, feel free to contact us at:
http://www.blisswebsolution.com/

WE ARE A FREETHINKING INDIVIDUALS GROUP WHO HAVE A TRUE PASSION FOR WEB DEVELOPMENT AND GRAPHIC DESIGN

We are a freethinking individuals group who have a true passion for web development and graphic design. Along the career path, we have gained a vast knowledge in online marketing techniques including

• Branding and identity
• eCommerce and business web development
• Search Engine Optimization (SEO)
• Website performance Analysis
• Promotion planning with PPC campaigns

If you are NOT satisfied with your existing vendor’s SEO efforts optimization of Magento online store, request a free quote to us at http://www.blisswebsolution.com/

We will provide a free demo of content specific tricks that can figure out how to best optimize specific phrase within a stack of 15,000 files.